Who we are

The Founder

After more than 35 years of developing in the real estate sector, Mr. Jorge Figueredo Fleitas, founded Inmobiliaria Raíces, his own company, sharing innovative strength with a small work group, which has been growing year by year since 2004 in its beginnings, and which today have a staff of 300 collaborators who continue to carry forward their legacy of satisfying thousands of Paraguayans by offering them access to their own land.

Who was Don Jorge?

Don Jorge was a great leader, who promoted the development and professionalization of the real estate sector both locally and internationally. He actively participated in various unions in the sector, and was one of the founding members of the Real Estate Chamber of Mercosur and Chile, today called the Latin American Real Estate Confederation (CILA).

Educational, Business and Union Trajectory

  • Founder and General Manager of Inmobiliaria de Este (IDESA)
  • Founder of Inmobiliaria Raíces S.A.
  • President of Asociación de Ciencias Contables y Administrativas
  • Founder of “Asociación Paraguaya de Empresas Loteadoras” (APEL, today CAPELI)
  • Founder of Cámara Inmobiliaria del Mercosur y Chile (CIMECH, today CILA)
  • Member of the International Real Estate Federation (FIABCI)
  • President of the Cámara Inmobiliaria del Mercosur y Chile (CIMECH, today CILA)
  • Director of the Master Business Administration of the Catholic University of Asunción (UCA)
  • Doctor Honoris Causa, Catholic University of Asunción (UCA)

Our DNA

The land is a safe asset with which we can develop, innovate, create, live and produce, a sure asset that can become an opportunity, in progress. Real Estate, considered a boom sector in recent times, has proven to be one of the most stable and profitable in the economy.

In this context, at Raices Real Estate, we believe in the nobility of our land, making it possible for Paraguayan families of all social strata to access a safe, profitable and long-lasting asset.

Quality Policies and Values

Our Mision: Improve the quality and life experience of people, through the development of innovative and environmentally friendly real estate solutions.

Our Vision: “To be leaders in the integral creation of value in real estate developments”.

Our will as a business group to comply with quality values and policies is essential for the sustainable growth of the company. This ethical commitment is transferred to all groups of interest and elements that are part of our business ecosystem.

These are our values:

  • Honesty
  • Transparency
  • Constancy
  • Reliability
  • Respect

Corporate Leadership

In recent years the company has continued to strengthen its corporate vision, with the creation of a corporate governance model, which accompanies constant product innovation and disruptive processes that underpin the transformation of the company into a Proptech.

It is a change of vision executed from the evolution of the organizational structure, oriented towards the consolidation of a team of competitive and independent leaders, but whithout setting aside the principal values, fruits of the founder legacy.

This transition is the fruit of the evolution conceived since its inception, as a sustainable corporate philosophy over time.

Our Board

Lic Ernesto Figueredo Coronel

President

Ing. Aníbal Figueredo Coronel

Vice president

Lic. Jorge Daniel Figueredo Coronel

Director

Lic. Yolanda Figueredo Coronel

Director

Lic Ernesto Figueredo Coronel, President

  • Bachelor and Master in Business Administration Catholic University Nuestra Señora de la Asunción (UCA)
  • International Property Specialist Certification by the National Association of Realtors (NAR)
  • 2020 Elected President of the Latin American Real Estate Confederation (CILA)
  • President OF THE National Chamber of Commerce and Services of Paraguay (CNCS)
  • Vice Presidente of the Paraguayan Chamber of Lots and Real Estate Companies (CAPELI)
  • Board Member of Alda´s Foundation Directory (Spain – Paraguay)
  • Former President of the Association of Financial Companies of Paraguay (ADEFI)

Ing. Aníbal Figueredo Coronel, Vicepresident

  • Agricultural Engineer from de National University of Asunción
  • Master in Business Administration Catholic University Nuestra Señora de la Asunción (UCA)

Lic. Jorge Daniel Figueredo Coronel, Director

  • Bachelor and Master in Business Administration Catholic University Nuestra Señora de la Asunción (UCA)
  • Executive Training in the High Management Program at INCAE Business School (Nicaragua)
  • Real Estate Business Management at IAE Business School – IESE Navarra
  • International Property Specialist Certification by the National Association of Realtors (NAR)
  • Circle of Senior Management by ADEN International Business School
  • Board Member of APO Paraguay Foundation
  • Miembro de la Junta Directiva de la Asociación de Empresarios Cristianos – Período 2020-2021

Lic. Yolanda Figueredo Coronel, Director

  • Degree in Psychology at Catholic University Nuestra Señora de la Asunción (UCA)
  • Member of the Organization of Psychoanalysts in training in Latin America (OCAL)

Guilds and Associations: